Building a Corporate Brand from the Logo to the People

Date: March 19, 2026
Topic:   Building a company brand from the logo to the people

Should you pay attention to brand building?
A company brand is not just a logo, colors, and a tagline.
A true brand is created in the minds and behavior of people – from inside the organization and towards the outside.

• How to better understand your employees and their perception of the brand?
• What structure to choose when building a company brand so that it does not remain only at the marketing level?
• How to connect internal culture with the brand directed outwards?
• How to support brand ambassadors and provide a clear framework for their activities?
  
  

At the March SUVKO breakfast in Košice, we will look at how to build a brand systematically, practically, and connectedly. We will go through the process from culture and employee experience to external communication.

The breakfast will take place at the Sterio cinema premises in Košice (OC Galéria). We will send you more detailed information after the purchase of tickets.

What will you take away?

• A practical framework for building a brand from the inside and outside
• Tools for a better understanding of target groups (employees, candidates, clients)
• Concrete techniques that you can apply immediately
• Inspiration on how to activate brand ambassadors

Program:
8:30 – 9:00 Arrival of participants and networking
9:05 – 9:35 Brand from the inside (Matúš Draganovský & Šárka Patkošová, SUVKO)
9:40 – 10:00 Brand from the outside (René Rychvalský, Kino Sterio)
10:20 – 10:55 Interactive activities 
11:00 – 11:15 Raffle

Price: 30€ excluding VAT