K-Alliance: New Brand for Messe Düsseldorf's Global Plastics and Rubber Network
Messe Düsseldorf is repositioning its international plastics and rubber portfolio under the new umbrella brand K-Alliance. Replacing the previous "Global Gate", K-Alliance puts a clear spotlight on strong partnerships and strategic alliances that support global market access for the industry.
"As the name suggests, K-Alliance highlights the cooperation, growth and trusted platforms that define our global network," says Thomas Franken, Director of K.
Currently, the K-Alliance includes eleven international trade fairs, among them:
- Plastics & Rubber Indonesia
- Pack Print Plas Philippines
- Plastics & Rubber Vietnam
- plast alger (Algeria)
- Colombiaplast (Colombia)
- Plastics & Rubber Thailand
- Central Asia Plast World (Kazakhstan)
- Arabplast (UAE) Saudi
- Plastics & Petrochem (Saudi Arabia, from 2026)
Author: Thomas Franken, Director of K trade fair
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