K-Alliance: New Brand for Messe Düsseldorf's Global Plastics and Rubber Network

31.7.2025

Messe Düsseldorf is repositioning its international plastics and rubber portfolio under the new umbrella brand K-Alliance. Replacing the previous "Global Gate", K-Alliance puts a clear spotlight on strong partnerships and strategic alliances that support global market access for the industry.

"As the name suggests, K-Alliance highlights the cooperation, growth and trusted platforms that define our global network," says Thomas Franken, Director of K.

Currently, the K-Alliance includes eleven international trade fairs, among them:

Plastics & Rubber Indonesia
Pack Print Plas Philippines
Plastics & Rubber Vietnam
plast alger (Algeria)
Colombiaplast (Colombia)
Plastics & Rubber Thailand
Central Asia Plast World (Kazakhstan)
Arabplast (UAE) Saudi
Plastics & Petrochem (Saudi Arabia, from 2026)

Author: Thomas Franken, Director of K trade fair

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