EVENT MARKETING

  • 19.09.2014 - 26.09.2014 | Trenčín | Slovensko
The aim of training is to clarify the concepts of event marketing and event management and what place has event marketing in the overall communication strategy of the company. Many companies have found that the event should not be a lonely lighthouse standing in the sea below the line communication, but should be part of a systematic strategic decisions and corporate communications.